Creating a Profitable System: Which Selling Digital Products Make Real Money
Selling digital products: besides having a brilliant idea, it needs a good plan, a straightforward message, and a sales model that actually works. A digital product plan that was implemented in 2022 and was expanded in 2023 managed to bring in $392,763, and if the plan is extrapolated and the goals are met it should bring in $550,000 to $600,000 by the end of this year. Considering that the previous year only $240,000 were brought in, this means a 63% increase in sales. This shows that digital products that sell are more efficient when they have a clearly defined focus rather than a wide but shallow collection of products.
The principle on which this success hinges is simple: focus. Instead of trying to sell hundreds of digital products on a multitude of different platforms, the whole strategy was focused on one product and a few other products that were complementa to the main product. This approach indeed goes against the first intuition of many entrepreneurs, but consistent data shows that this approach works.
This is important because selling digital products is all about eliminating confusion buyers have. When a prospect is faced with one solution instead of multiple competing products, the odds that they will buy the product grow exponentially. Digital product sales average conversion rates are about 1% to 2%. This focused approach resulted in over 7% of the primary product increasing sales. This is a 350% sales increase over the average.
Five Digital Products That Generate Revenue
Main Offering: The Membership Model
Digital products that sell in membership format guarantee regular income and have a strong value for the customer. The Freedom Creator Club, signature membership, creates high annual revenue by educating people from zero to creating and selling their digital products through YouTube. Now the club has more than 800 members, and with a 7% conversion ratio, it is proven that effective positioning is fundamental.
What makes the membership a success?
- Community: active management of the community and weekly Q&A sessions.
- Accountability: genuine testimonials coming from impressive results of the members.
- Quality of the Content: professional videos, and supporting documents like templates, scripts, and worksheets.
- The membership gets results because of,
- Clear promise: identifying and focusing on one avatar, one promise and one solution.
- Secondary Offerings: Order Bumps and Upsells
Digital products that sell live on their primary offer, but, order bumps and upsells add significant numbers to annual revenue with very little additional work. A 19 dollar order bump (AI prompts to help with faster digital product creation) reaches 60% of total primary customers. The upsells reach 10% and 20% conversion rates with prices of 97 and 67 dollars respectively.
The impact these additions have are:
- Strategically Positioned: Show up right during the checkout when the customers are most committed.
- Complementary: Speed up results without being essential for success
- Easy Adoption: More than 60% of customers opt to add these to their primary purchase
- The Advanced Digital Products That Sell Framework
With scaled revenue, the higher-tier mastermind called Profitable Creator Collective was launched with strategic positioning. This premium product serves digital product creators who are already making $5,000-$10,000 monthly, and are wanting to scale to $20,000-$50,000 monthly. The funnel included:
- Freebie: Interactive PDF audit to identify the creator archetype and bottlenecks of the business
- Application Page: A qualification step to ensure fit before sales
- Sales Page: A long-form page with testimonials, webinars, and benefits
- Conversion: 75% of approved applicants end up purchasing
This shows digital products need audience segmentation. Beginners and advanced practitioners need different solutions, and when each is packaged appropriately, it maximizes lifetime value.
The Key Principles Behind Digital Products That Sell Successfully Keep it simple. In the year i made six figures, i had one product and one checkout page— no sales page, no webinar, no challenge. Simplicity scales. Complexity fails. For three years, i focused on one digital product and it grew every year before i started adding in other offers.
Concentrate on one platform. Building a strategy on all the social media platforms at once (YouTube, instagram, twitter, linkedin, tiktok) is a waste of time. Doing long-form YouTube content is the most effective use of time. In the peak months, i got 400,00 views and all i did was create 8 videos a month. Professional videos and video editing matter. Most people just put a loom video and call it a day, but that really doesn’t work. Video trainings should come with a full system that has a script, a worksheet, a SOP (standard operating procedure) so the customer trusts you. That’s how you get people to buy from you. It shows you are an expert and it meets one of the core components of EPS (experience, performance, and solving problems).With systeme.io, you can fully automate the process. You can create an email list, automate email sequences, create a checkout page, add an order bump, an upsell, and automate the delivery of your digital product. It’s how you add in manual customer service and scale it seamlessly.
Bottom Line: Successful digital products are not complicated. They do require focus, quality, strategic positioning, and proven systems. Surrounding your ecosystem with one powerful core product, along with targeted complementary offers, cultivates ongoing revenue and real freedom for the business owner.
