GetResponse

GetResponse Landing Page Creator Review

Key Takeaway: For marketers seeking an all-in-one platform with built-in AI, email marketing, and landing page capabilities, GetResponse delivers strong ease of use, AI-powered features, and a comprehensive marketing suite—though serious PPC advertisers or power users may find dedicated landing page builders more flexible and larger contact lists increasingly costly.

GetResponse Landing Page Creator: At a Glance

GetResponse’s landing page tool is fully integrated into its marketing platform, offering:

• 200+ responsive templates powered by AI-generated copy and imagery

• Drag-and-drop editor with customizable blocks (forms, images, text, product boxes)

• AI landing page generator that builds pages on prompt inputs, complete with optimized messaging and Unsplash images

• Built-in SEO tools for meta tags, SSL, custom CSS/JS, and URL editing

• Native popups & forms with 30+ trigger rules (time on page, exit intent)

• Live chat integration for real-time visitor engagement

• Comprehensive analytics tracking visits, clicks, signup rates, and conversion metrics

• Custom domain support or free GetResponse subdomain publishing

Ease of Use & Usability

GetResponse is lauded for its intuitive interface:

• Beginners report they can launch a basic landing page within minutes thanks to clear section templates and AI assistance.

• The editor mirrors the email builder: click an element to edit settings or drag new blocks via the “+” toolbar.

• Device previews for mobile and desktop ensure responsive layouts during design.

A/B Testing

• Classic A/B testing, for subject lines and email content, is robust—but landing page A/B capabilities are limited to higher-tier funnels and require manual duplicate setups via the Conversion Funnel tool.

• True multivariate or split-URL testing within the landing page builder is currently unavailable.

Conversion Focus & Results

• Users see conversion uplifts compared to generic industry benchmarks, driven by AI-optimized templates, dynamic text replacement, and integrated popups/forms.

• Form flexibility: embedded, timed popup, and exit-intent options with tag-based automation enhance lead capture.

• Conversion funnels unify landing pages, emails, and thank-you pages into prebuilt workflows—ideal for webinars, product launches, or lead magnets.

Teams, Agencies & Collaboration

• Workspaces enable shared access to pages, feedback comments, and domain/integration settings by client or project.

• Google Ads integration and dynamic text replacement personalize ads → landing page continuity for PPC campaigns.

• Dedicated support (Customer Success Manager, Conversion Consulting, Design Services) available on higher plans.

Integrations & Ecosystem

• Over 170 direct integrations across e-commerce, analytics, CRM, and marketing automation—plus Zapier support fill any gaps.

• Native Google Analytics, Google Tag Manager, and Facebook Pixel embedding directly in landing pages.

• REST API access for advanced developer-driven personalization and data sync.

Pricing & Plans

• Free plan (1 landing page, up to 1,000 visits/mo)

• Basic plan from $19/mo annually (multiple pages, custom code, basic analytics)

• Plus and Max tiers add AI generators, webinars, workflows, dedicated IP, and premium support

• Discount: 18% off annually; 50% for nonprofits

Note: As contact lists grow, pricing increases steeply—large enterprises can exceed $400/mo for advanced features and segmentation.

Pros & Cons

Customer Support & Resources

• 24/7 email & live chat support available to all users, with phone support reserved for enterprise plans.

• Robust Help Center and knowledge base articles.

• Onboarding calls, migration services, and conversion consulting on premium tiers.

Alternatives

For users seeking dedicated landing page functionality or lower pricing, consider:

• Unbounce (robust A/B testing, dynamic content)

• Leadpages (budget-friendly, easy templates)

• Thrive Architect (WordPress plugin for site-wide landing pages)

• Wishpond (affordable with popup and A/B testing)

FAQ

Can I publish to my own domain?
Yes—connect any custom domain or use the free GetResponse subdomain.

Are landing pages mobile responsive?
All templates and designs are automatically mobile-optimized, with separate mobile preview mode.

Does it include forms and popups?
Yes, 30+ trigger rules for popups and embedded signup forms with customizable fields.

Is there a free trial?
30-day free trial grants full access to paid features, including unlimited landing pages.

By combining AI-driven creation, user-friendly design, and seamless integration with email and automation workflows, GetResponse’s Landing Page Creator empowers small to mid-sized businesses to launch effective campaigns quickly—though heavy PPC advertisers or enterprises may prefer specialized builders for advanced testing and flexibility.